About Us

welcome To the world of creative ideas

We’re an independent black-owned and -managed Marketing and Communications company based in Pretoria. We started operating in 2007. In the more than 10 years of our existence we have managed to gain invaluable experience providing creative solutions for government, state owned institutions, municipalities and the private sector. Our approach to Marketing and Communications is based on an unwavering dedication to creativity.

We live and swear by creative ideas. Always fresh and ready to provoke thought, creative ideas make us see the familiar anew and help us unlock the extraordinary in the ordinary. To us creativity is an entrenched mindset, rooted in a deep sense of play. Not play as a free for all, but plays as a keen eye for the dynamic interplay between apparently unrelated notions. Not creativity for its own sake, but an effective and memorable way of getting into the hearts and minds of relevant audiences. Not connection through cheap sentiment but an enduring emotional connection based on authentic insight. We are TYP Group, and we welcome you The World of Creative Ideas.

Our Vision

To be the ultimate global marketing, communications, and events management services organisation to help our clients achieve sustainable growth.

Our Mission

To provide excellent and creative integrated marketing, communications, and events management services to public and private sector clients. We insist on understanding the needs of our clients and providing services and products to their satisfaction.

Our Unique Approach

We first listen to what you say you don’t say about your brand. We then juxtapose this with what is said and not said about your brand in the market. It is only then that we integrate the necessary marketing and communication tools to optimise and consolidate your brand voice: one voice across all touch points from traditional, through alternative to digital.

Director and Chief Executive Officer (CEO) – Tau Ya Phoka (Pty) Ltd

Qualifications

National Diploma Journalism (Tshwane University of Technology (TUT)

Certificate: Customer Service Management (UNISA)

Communications Science (UNISA) Not Completed

Mr. Tau is the founder and CEO of Tau Ya Phoka (Pty) Ltd. He has extensive experience and skills in the roll-out of large scale brand elevation projects, above and below-the-line campaigns having worked for the public service for 10 years and 14 years in the private sector as a Accounts Director for Tau Ya Phoka (Pty) Ltd.

He previously (14 years ago) occupied the position of national spokesperson for the Department of Home Affairs where he provided strategic communication (Communications, Events and Media) support to the Political Executive and the National Department from 2005 until 2008 before venturing into business with a mission to create wealth and much need jobs in the country, South Africa.

Tau was part of the Home Affairs team that was awarded the Government Communicator of the Year Award in 2008.

List of selected achievements thus far in terms of key projects/accounts managed successfully during his illustrious career:

Accounts Directed as CEO of Tau Ya Phoka (Pty) Ltd

Date: 01 Feb 2020 to current – company appointed by NRCS as a preferred marketing agency for a period of three years. Projects delivered so far, include Marketing Strategy and Project Plan, TV Adverts Production, Community Radio Campaign and design of publications and brochures;

Date: April 2015 to September 2017 – CIPC Brand Elevation Campaign concept, placement of 76 billboards, exhibitions in different malls around the country (2 per province), advertising on national and community media and promotional branding. Also pioneered and conceptualized CIPC brand ambassador MASCOT known as KGWEBO.

Under his leadership the company also designed and printed CIPC Annual Report in 2019.

Date: November 2009 to April 2011 – Brand Roll-Out and Event Opening of an international investor, Choppies Supermarkets branches in SA over 15 supermarkets launched successfully).

Date: October 2011 to August 2013 – Department of Sports, Arts & Culture (below and above the line campaign, through creative roll-out. This campaign included marketing & communication services for the Department of Sports, Arts & Culture on National Days and nation building projects being Freedom Day, Heritage Day, Youth Day, Women’s Day, Human Rights Day, Presidential Social Cohesion conference, SAMA and Cape Town Jazz Festival, amongst others.

Date: June 2016 to Nov 2019 – Executive Director, State-Owned Entities Communicator’s Association (SOECA) and also served on the Advisory Panel of Experts for SOECA.

Management and forging of strategic relations in the industry, SOECA brand positioning, Executive Media Training, Driving Programme of Action i.e Partnership with Brand SA, and partnerships with progressive stakeholders.

Public Sector History

He was part of the high-level government communication task team during the Presidential Inauguration in 2004 and also represented the dti as a co-coordinator of the Economic Cluster in Government communication from 2003 to 2005.
SA Communications & Marketing Manager and country co-ordinator for DTI, AICHI World Expo Exhibiton 2005, Japan.
Part of Home Affairs Comms Team awarded Government Communicator of the Year in 2008. END